Android grew its already
significant chunk of the smartphone market to 68.8% last year, while
Apple's iOS operating system stayed comfortably in second place with
18.8% of smartphone shipments, according to new stats from research firm IDC.
Together, the two operating systems accounted for 87.6% of all new
smartphones in 2012, leaving struggling competitors BlackBerry and
Windows far behind.
It's no surprise that
Android has surged so far ahead of iOS. There are are thousands of
Android handset models in every size and at every price imaginable,
while Apple has released only six versions of the iPhone. Apple sold 130
million smartphones last year, according to Gartner.
"Even with the Apple Maps
debacle, iPhone owners were not deterred from purchasing new iPhones,"
said IDC research manager Ramon Llamas in a statement.
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Apple released one new
iOS phone in 2012, the much-anticipated iPhone 5. However, according to
Gartner it was previous iPhone models, which dropped in price enough to
make them a more appealing option in emerging markets, that accounted
for much of Apple's smartphone success. Even though Apple's sales are
growing, IDC points out that its year-over-year growth is actually
slower when compared with the rest of the smartphone market.
Samsung sold 384.6
million phones in 2012, only 53.5% of which were smartphones, according
to Gartner. Chinese phone maker Huawei climbed to the No.3 smartphone
vendor spot in the final quarter of 2012. Nokia has been struggling and
2013 will be a key year for the company. Its fate is largely tied to
that of Windows Phone 8, which runs on Nokia's latest Lumia phones.
Both BlackBerry and
Windows are compteting to win over smartphone customers with their new
offerings. BlackBerry just released its long-awaited new smartphone
operating system and two new handsets in January, and Microsoft debuted
its Windows Phone 8 update at the end of 2012. BlackBerry must persuade
its existing users to make the upgrade and win back some large
companies, which were previously its biggest customers.
Unlike BlackBerry,
Windows Phone 8 unveiled its new products and marketing campaign early
enough to make some progress last year. Though it only made up 2.6% of
the smartphone market in 2012, it did grow its number of shipments an
impressive 98.9%, according to IDC. BlackBerry plummeted 36.4% from the
previous year, but we'll have to wait and see how its latest products do
in the fresh year.
Overall, the number of phone sales in 2012 actually dropped 1.7% from the previous year, the first drop since 2009.
"Tough economic
conditions, shifting consumer preferences and intense market competition
weakened the worldwide mobile phone market this year," Gartner analyst
Anshul Gupta said in a statement.
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